Playboy re-embraces nude models and sets about ‘rediscovering’ its place in the market
Playboy Magazine has made a complete U-turn on a ruling it made almost a year ago to drop non-clothed models in an apparent push upmarket to turn the publication’s dwindling fortunes around.
The magazine’s circulation declined by a factor of ten from its height in 1972 to around a 700,000 issue circulation in 2016; the drop commenced in the late 90s, as access to scantily clad women online increased exponentially.
Back in March 2016, the magazine looked to court millennials with a non-nude revamp inaugurated with a Snapchat-themed issue, a move which looks to have had repercussions in the sales Read full story ›
Source: The Drum




