PlayStation 4 offers gamers 'the Future of Play' in 180 Amsterdam ad
PlayStation 4 has launched the ‘Welcome to the Future of Play’ campaign to entice gamers to upgrade to the next generation console in the run-up to Christmas.
The campaign, created by 180 Amsterdam, kicked off earlier this week with a 60- second TV ad, directed by Ruben Fleischer the director of ‘Gangster Squad’.
This saw three gamers use the PS4’s new features to survive a real-time Viking assault.
The agency was tasked with building upon the success of last year’s ‘For the Players’ PS4 launch campaign, which recently picked up the Grand Prix and Gold at the prestigious European Effie Awards, by showcasing Read full story ›
Source: The Drum
