By Thomas Hobbs

Tomatis, who has worked on the PlayStation brand since joining Sony back in June 1999, believes the gaming industry has evolved its perception and is no longer seen purely as a male-dominated space.

She told Marketing Week: “In my experience, gaming and media is certainly more forward thinking. It is far more accepting when it comes to appointing females in senior marketing and creative positions than FMCG, which is still too male dominated.”

Over recent years Sony has introduced more intelligently written female characters to its exclusive games. Post apocalyptic adventure The Last of Us, for example, touched on a lesbian relationship Read full story ›

Source: Marketing Week