By Kyle O'Brien

Creative production company Gentleman Scholar, with offices in LA and New York, recently teamed with DDB Canada and the Dairy Farmers of Canada (DFC) to produce a touching animated short film at the heart of a new integrated campaign to help elevate the quality perception of Canadian cheese.

With new trade laws coming soon that will make imported cheese more accessible to the Canadian consumer, DFC crafted a narrative that establishes Canadian cheese as a global competitor and an indulgence worth exploring. With the millennial target in mind, the campaign suggests that what separates Canadian cheese from imported, European Read full story ›

Source: The Drum