By Seb Joseph

Paying the world’s best football to appear in viral-baiting, social videos promoting poker might seem like a misguided attempt to woo younger players but it seems PokerStars may have had the last laugh.

Social video has piqued the interest of the gambling brand after posts featuring Cristiano Ronaldo garnered a level of attention that would make his main sponsor Nike jealous. Videos with more than 180 million views in seven months would make any marketer sit up, particularly when 95% of those were effectively through people sharing PokerStars’ videos, putting it among the esteemed group of John Lewis, Red Bull and Read full story ›

Source: The Drum