By Jennifer Faull

Californian snack brand Popchips has appointed Lucky Generals to its creative account ahead of a full brand relaunch.

Created in the US in 2007, the brand quickly attracted attention with celebrities including Katy Perry, Ashton Kutcher, David Ortiz and Sean Coombs all investing.

Riding on the success, and a mention in Forbes’ 2011 list of the most promising businesess, it entered the UK market three years ago.

Since then, driving awareness has relied mainly on local print and outdoor advertising. Earlier this year it reworked a US ad and invested £1m bringing it to UK screens. However, it is now looking Read full story ›

Source: The Drum