By John McCarthy

The creators of alterative US sketch show Portlandia have created a four-part web series to promote show partner Subaru.

Bringing to life his Talkative Driver character, Armisen irritates his passengers with a slew of ceaseless questions while, naturally, driving a Subaru.

The Japanese auto firm has been partnered with the show since its second season.

Blake Callaway, executive vice president of marketing and digital media at comedy broadcaster IFC told Adweek: “This year we wanted to evolve the partnership a little bit, do we went to the writer’s room and created this first standalone web series.”

On top of the four slots, the auto Read full story ›

Source: The Drum