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Post-Christmas refresher: The industry events you may have missed – VW, Alibaba, Sports Direct, BBC, Twitter & more

on Jan 6, 2016 | 0 comments

By John McCarthy

During the festive period we hope you enjoyed a much-earned respite from the daily happenings in marketing, media and technology.

However, not all were resting during Christmas as the business cogs kept a’turning at some companies.

Here are 10 vital stories you may have missed last month.

1. Volkswagen dropped its ‘Das Auto’ global brand mantra in an attempt to distance itself from the emissions scandal that brought it into disrepute last year.

As part of a global rebrand, the auto firm is working on a new slogan to accompany all future promotions.

2. After months of pressure from unions following a Guardian Read full story ›

Source: The Drum