By Jennifer Faull

The Post Office has opened the doors to its design lab which houses a concept store inspired by the likes of Apple and Argos with digital screens, iPads and free WiFi – the most tangible sign yet of its brand overhaul.

Pete Markey, the Post Office’s newly appointed chief marketing officer, said the heritage brand is not “on a comms journey” and people don’t need to be reminded of what the Post Office is with a marketing campaign; they need evidence of change and that the brand is trying to make life easier for them – something he hopes this store Read full story ›

Source: The Drum