By John Glenday

Twitter has introduced a form of geo-targeted advertising ahead of the general election in May as it seeks to position itself as a key electioneering platform.

With polls showing both Conservatives and Labour in a dead heat the micro blogging site will let advertisers focus campaigns on individual postcodes to enable politicians to target swing seats.

In a blog post Gordon MacMillan, editorial manager of Twitter UK, wrote: “For political parties fighting on a national and constituency level, such exact targeting is another useful tool in the campaigning arsenal. In the UK, political parties or brands can already target by nine different Read full story ›

Source: The Drum