By Ishbel Macleod

Powwownow is continuing to promote itself as the smarter alternative to business travel in a new TV ad, which sees a father ask his daughter the loaded question ‘Who’s Uncle Mike?’.

The question comes after the child tells her father “Mummy says you love work more than you love her”, according to a conversation with the mystery man.

This follows a series of poster ads introducing a businessman who claimed to like ‘his coats mink, truffles white, and secretaries Swedish’ and another who was accused of penny-pinching ‘but paid Penny off’.

Robert Gorby, marketing director at Powwownow, said: “This TV advert Read full story ›

Source: The Drum