By John McCarthy

Powwownow, the UK conference call company, has begun the #SongConfessions social media campaign designed to discover the nation’s music guilty pleasures.

The campaign will aim to find the music the general public enjoys most, but would like to keep a secret.

Nonetheless, the firm will encourage social media users to come out in the open with their musical shame using the hashtag #SongConfessions.

The social media initiative will aim to help the Richmond-based firm refresh the tracks played on its on-hold music playlist. The firm said it believed that if consumers were hearing music they liked, they would adopt a more positive attitude Read full story ›

Source: The Drum