Pre-roll video ads are still the most effective, study suggests
Pre-roll video ad formats resonate better with mobile users compared to mid-roll and outstream executions, with only 17% of participants in a recent study by IPG Media Lab and YuMe claiming that pre-roll ads interrupt the user experience.
This is compared to 60% of respondents who claimed that outstream video ad formats disrupt their content consumption, while 72% claimed mid-roll ads did likewise, according to the study which surveyed over 6,000 users exposed to the different ad formats.
Furthermore, 54% of survey participants found pre-roll ads on mobile engaging, compared to 37% and 44% on outstream and mid-roll respectively, Read full story ›
Source: The Drum
