Predictive marketing separates the wheat from the chaff
The growing appeal of predictive marketing among B2B marketers is in part due to its accuracy and insights into data and customer decision making that is saving marketers valuable time. Rather than chasing down contacts or leads that will not bear fruit, “Predictive technology learns from data to render predictions for each individual in order to drive decisions,” said Dr. Eric Siegel, founder of Predictive Analytics World and author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, Or Die,” in an earlier report.
The appeal of predictive marketing is that analytics Read full story ›
Source: The Drum
