Premier Foods banks on ramped up marketing spend over Christmas as sales fall 4.7%
Premier Foods is hoping an increased marketing spend in the run-up to Christmas will help turnaround a fall in sales, which dropped 4.7 per cent in the third quarter despite the relaunch of its Mr Kipling brand.
Speaking to The Drum on a call with investors this morning, chief executive officer Gavin Darby said that the company will double its marketing spend in quarter four as Premier Foods puts its “foot to the floor” prepping advertising for its new and current brands.
“In the past we’ve talked about the fact we plan to spend about £30m during this financial year. The Read full story ›
Source: The Drum
