Premier Foods restructures to help drive innovation with new hires from Reckitt Benckiser and Fox’s Biscuits
Premier Foods has restructured its commercial business and created three new Strategic Business Units (SBUs) to drive innovation, following a promise to double its marketing budget in July and the restructure of its capital business.
The maker of Mr Kipling and Homepride products has also scrapped its commercial director, Ian Deste, and brought on board Reckitt Benckiser’s Alex Whitehouse and Graham Hunter, who has held roles at Fox’s Biscuits and Mars, to drive growth in both the UK and internationally.
The new SBUs will be named Grocery, Sweet Treats and International and each SBU will have full accountability Read full story ›
Source: The Drum
