Premier League to drop title sponsorship from 2016
Following rumours that current sponsor Barclays would axe its sponsorship deal at the end of the 2015/16 season, The Premier League announced at its Annual General Meeting yesterday (4 June) that the likes of “Barclays Premier League” will be dropped as of 2016 to simply be referred to as the “Premier League”.
It has been suggested that the Premier League is looking to adopt the “clean branding” of the likes of the NBA or NFL in order to make for easier global communication.
According to a Premier League spokesperson, the new approach will also allow the League to “add a number Read full story ›
Source: Marketing Week
