By Gillian West

Money management through prepaid cards provider Pockit has engaged BJL London to help develop its brand strategy for launch.

Tasked with combining its big brand thinking and experience of generating cut-through for challenger brands, BJL London director, Paul Bentley said the agency was “delighted to have them on board” as it continues to “identify new opportunities to develop and grow” in London.

Stephen Rowe at Pockit added: “BJL have already demonstrated the kind of strategic thinking and clear brand vision that we’re confident will be central to developing and building the Pockit brand in the UK and we’re looking forward to putting Read full story ›

Source: The Drum