Pret A Manger reveals 'Not Just for Veggies' campaign as healthy eating trend helps fuel annual growth
Pret A Manger is looking to battle misconceptions around vegetarian dishes by encouraging meat eaters to sample food from its vegetarian menu.
The fast-food chain’s ‘Not Just for Veggies’ campaign comes on the back of its annual results which were posted today (19 April). The figures show that sales of vegetarian food noted double digit growth in 2015 for the brand, which achieved a 13.9 per cent increase in sales overall to reach £676.2m last year.
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Pret, which opened up 36 new shops worldwide in 2015, has credited a change in consumer attitudes Read full story ›
Source: The Drum
