By Thomas Hobbs

The pop-up, which will be a conversion of an existing Pret store, will feature 40 exclusive lines – including cauliflower rice and courgetti pots, as well as open rye bread sandwiches – alongside Pret’s existing vegetarian options.

The move comes as Pret revealed today (18 April) that sales rose 13.9% to £676.2m for the 52 weeks to 1 January 2016. Like-for-like sales, meanwhile, were up 7.5% as pre-tax profits shot up 14.5% to £84.3m.

READ MORE: Pret A Manger’s marketing boss on succeeding without advertising

The decision to open a vegetarian-only offering has been fuelled by a spike in sales of Read full story ›

Source: Marketing Week