Pret donates Christmas marketing budget to raise awareness of homeless charities
Pret-a-Manger is shunning traditional Christmas marketing tactics and will instead dedicate its marketing channels and digital media budget to the five charities it works with via the Pret Foundation Trust.
The foundation, which raises money to help the homeless, supports charities incuding Glasgow City Mission, The Choir with No Name, The Clock Tower Sanctuary in Brighton, Cardboard Citizens in Whitechapel, and The 999 Club in Deptford.
To thank customers for their support and to raise awareness of the work these charities carry out, Pret will run a campaign across its social channels and website called ‘A Little Thank You’ which Read full story ›
Source: The Drum
