By Natalie Mortimer

Pret is exploring the use of ‘magic hand’ Buzzfeed-style food videos and is opening up the secrets of its recipes for its newest vegan option.

Pret wanted to raise awareness of its new ‘Chef’s Special’ via the 45-second video while also testing the idea of showing customers how to make their recipes themselves.

The coffee chain worked with Bosh a how-to-cook channel that creates food and drink plant-based recipes, to create the point-of-view video. It launched on Facebook on 1 August and achieved 1m views within the first 48 hours.

Anthony Leung, social media manager at Pret said: “Seeing Read full story ›

Source: The Drum