By Sarah Vizard

For the 12 weeks to 9 November, sales across the grocery industry fell by 0.2% compared to the same period a year, according to figures from Kantar Worldpanel. This is the first time sales have declined since Kantar began measuring the market 20 years ago.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, says the fight for a bigger share of sales has “ignited a price war”. That means an average basket of everyday goods such as milk bread and vegetables now costs 0.4% less than it did a year ago, the Read full story ›

Source: Marketing Week