By Robyn Darbyshire

PrideAM, an LGBT+ organisation for people working in the advertising and marketing industry, has launched a new initiative backed by Royal Mail, Mars and Aviva asking agencies to reimagine creative work to better reflect the community in advertising.

A a survey conducted recently by UM London and Grindr found the majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising.

Further research shows that LGBT people make up just 0.06% of people in advertising

Faced with such statistics, the non-profit organisation has tasked brands and agencies with reimagining creative work to include LGBT+ people Read full story ›

Source: The Drum