By Natalie Mortimer

Primark is to breathe new life into Robbie Williams’ failed menswear label Farrell this Thursday (20 November), when the retailer will launch a new collection across its 22 stores in the UK and Europe.

Farrell, which was founded by the singer in 2011, ceased trading last October when it filed for voluntary bankruptcy.

The brand was inspired by Williams’ grandfather Jack Farrell, who was well known in his home town of Stoke-on-Trent for his dress sense, and includes items based on a heritage design such as polo shirts, double-breasted pea coats, tweed jackets and slim leg tailored jeans.

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Source: The Drum