By Jennifer Faull

Primark has kicked off its Christmas push with a pan-European window, digital and PR campaign promoting its party wear.

The ‘What a Christmas’ activity was developed by ODD. The agency was awarded the brief earlier this year – having previously worked on a project basis – following a competitive pitch against The One Off and The Bureau.

On social, ODD has created a series of short films which will run across Facebook, Instagram and YouTube, as well as Primark’s in-store screens.

Catherine Reynolds, fashion PR firector at Primark said that the agency’s work on the Autumn ‘Adventure Awaits’ campaign was well Read full story ›

Source: The Drum