Prince’s Trust enlists Oscar-winning director for the realistically gritty ‘Youth Can Do it’
Youth charity the Prince’s Trust has today (13 September) unveiled the campaign ‘Youth Can Do It’, enticing Oscar-winning filmmaker Andrea Arnold to bring her signature style of gritty realism to the world of advertising for the first time.
Devised by CHI&Partners, the brand platform aims to explore the hardships faced by young people that can eventually lead to long-lasting lapses in confidence. At its heart is a film directed by Arnold and starring real young people who have overcome adversity at home, filmed in their own environments and dressed in their own clothes.
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Source: The Drum
