By Natalie Mortimer

Ensuring data is used in a way that respects a consumer’s privacy and providing consistent technology are two key factors in brands earning consumer trust, according to consumer technology officer at Nike Chris Satchell.

Speaking at the Web Summit in Dublin, for which The Drum is media partner, Satchell, stressed the importance of handling consumer data in a sensitive manner in order to build and maintain strong relationships, while delivering seamless technology to create credibility.

“Privacy is not just about making sure that data is secure. Because as you’ve seen in the post-Snowden world the thought of consumer privacy being secure is Read full story ›

Source: The Drum