By Sarah Vizard

Apple Pay

Apple’s mobile payments service is adding loyalty services and expanding outside the US for the first time, coming to the UK in July. To ensure the launch is a success, Apple has managed to get far more brands and banks on board than it managed in the US.

This is partly down to the fact that payment systems in the UK are already compatible with Apple Pay technology. In the US Apple also faces competition from big retailers such as WalMart, which are looking to launch their own service.

However, UK retailers are also keen to position themselves as forward thinking Read full story ›

Source: Marketing Week