By Gillian West

Omega Pharma – Quick Step (OPQS) has confirmed a global partnership with digital advertising company RadiumOne which sees the cycling tem use the Po.st platform to process and act on the data amassed from its social platforms.

The partnership hopes to enable OPQS to extract maximum value from it commercial partnerships and will enable the pro-cycling team to use RadiumOne’s software across its digital, mobile and social presence, giving it real-time insight into what is driving digital engagement amongst its fanbase.

Marnix Drysdale, commercial director at OPQS, praised RadiumOne’s ability to “bring an incredible level of granular detail about our Read full story ›

Source: The Drum