By Gillian West

Cookware company ProCook is revisiting an online blunder which cost the firm £10,000 back in 2012 as part of a publicity stunt to promote its new website.

The Gloucester-based company was forced to give away over 600 frying pans after an online glitch advertised them for sale at £0.00, as word spread ProCook – as a gesture of goodwill – offered to send one pan to each person who had ordered it.

With a new site to promote ProCook is to revisit the error, but this time it’s not a mistake.

The ‘Something for Nothing’ giveaway will see ProCook Read full story ›

Source: The Drum