By Seb Joseph

The world’s biggest advertisers and media owners have united for the first to form what is described as a ‘coalition for better ads’ at a time when scepticism over the efficacy of digital media is rife.

Procter & Gamble, Unilever, Google and Facebook are among the group’s founding members, alongside trade bodies such as the World Federation of Advertisers, IAB Europe and the American Association of Advertising Agencies. That a group such as this has a breadth of constituents is emblematic of the scale of apprehension around a medium that has many marketers questioning the returns they’re getting Read full story ›

Source: The Drum