Programmatic ad spending up by 15% in 2014 according to Adform
Programmatic ad spending has increased by 15 per cent in the first quarter of 2014 according to an Adform trend report.
The research found that click-through rate (CTR) rose by four per cent in in the quarter, although engagement rates dropped by 17 per cent.
Spending for programmatic rich media grew each month in the quarter despite coming off of a strong holiday period. CPMs for rich-media banners were 103 per cent higher than those earned from standard banners, and rich-media CTR was 110 per cent higher than standard display units.
Mobile inventory dipped slightly from the last quarter but is still 433 Read full story ›
Source: The Drum
