By Noel Young

Google is working with American network ABC to promote the new show Rising Star using a programmatic exchange that only places ads in prominent positions – ones that are not typically associated with automated buying – reports Adweek.

“This exchange is unique in that it specifically accesses only masthead inventory across several hand-selected premium publishers, including Wenner Media,” a person familiar with the arrangement said.

The reports says this is an evolution of Google’s recent programmatic strategy that attracted brands to automated buying methods by carefully selecting the publishers that could participate.

“Still, one of the drawbacks had Read full story ›

Source: The Drum