What do you think will be the next big thing in programmatic in the next year?

Definitely data and analytics. About half of marketers say they have little to no transparency into what they spend on specific brands within their portfolio, what works and what doesn’t – and that has to change. Companies will have to develop or hire the ability to ingest large amounts of data and then translate it into actionable insights – they’ll be the success stories.

What are the biggest changes you think we will see in the industry over the next year?

There will be quite Read full story ›

Source: The Drum