By Adam Flomenbaum

Forrester last week released “The Forrester Wave: Video Advertising Demand-Side Platforms, Q4 2015,” a report examining the quality of 21 video DSPs and found that TubeMogul, Videology, and The Trade Desk lead the space.

TV upfront spending continues to decline not only because audiences are becoming more fragmented but also because the solutions to address these audiences on different devices have improved. Advertisers, in addition to wanting to recapture audiences, are attracted to the targeting capabilities and accountability that leading video DSPs provide.

According to Forrester, TubeMogul, Videology, and The Trade Desk stand out from a group that also included AOL, Read full story ›

Source: The Drum