By Natan Edelsburg

It’s promposal season and brands are joining the fun. For those unfamiliar with the act of promposing, simply put “it is the act of asking someone to go to the prom with you.” Teens have been lavishly asking their dates to the prom for decades but the Snapchat generation has taken the act to an entire new level that’s causing major brands to pay attention and participate.

Yesterday, I moderated a Shorty Awards panel (the ceremony I produce) on Snapchat and ephemeral content at at ad:tech in San Francisco. MTV’s VP of Read full story ›

Source: The Drum