Propercorn calls on the public to develop a new flavour via a live and online 'sensory journey' in seasoning
Popcorn brand Propercorn has announced plans to launch a two-day tasting experience in London’s Soho in collaboration with culinary architects Bompas & Parr.
Opening for two days from 17 June, the pop-up has been dubbed the Institute of Flavour. It is set to launch as part of Propercorn’s new, month-long above the line initiative.
Guests will be invited into the space by the ‘masters of maize’ and learn the skills involved with creating perfect flavours through sniffing, spraying and sprinkling. An initial sketch of the set-up promises a huge vat of popcorn, a chili plant and a Flavour Library.
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Source: The Drum




