By Gareth Lewis

Last month, The Singapore Tourism Board (STB) and Economic Development Board (EDB) revealed new branding to promote the country to both tourists and businesses.

The unified message of ‘Passion Made Possible’ is set to tell a fuller story of Singapore beyond just tourism, articulating the country’s provenance and regionality with stories about the destination and its people. This is seen with the new logo which labels the country as ‘SG’, playing on the idea of trademarks and linking to Singapore’s desire to be known as a country of innovators.

Provenance has had a tough ride in recent years. As a Read full story ›

Source: The Drum