By Seb Joseph

Protein World’s controversial “Are you beach body ready’ ads are sparking similar levels of outrage from New Yorkers to those in the UK who believe the campaign objectifies women.

The provocative posters for slimming products are in subway stations across the city as well as a large billboard near Times Square. It shows an image of a bikini clad model appearing next to the words “Are You Beach Body Ready”, similar to its UK counterpart.

Protesters have slammed the campaign for objectifying women and are covering the “beach body” with stickers of the US women’s football team kit. BBH creatives Lannie Hartley Read full story ›

Source: The Drum