Psychological experiment has jeopardised advertisers’ trust in Facebook, says ISBA
Facebook’s psychological experiment with news feed has jeopardised consumer and advertiser trust, according to ISBA.
The social network has faced a backlash of criticism over the last few days after it revealed it had run a week-long experiment which saw it manipulate the news feeds of 689,000 users as part of a secret mood altering experiment.
Ad trade body ISBA has said Facebook will have to “work hard” to maintain commitment from advertisers, which represent the majority of its income.
David Ellison, ISBA’s marketing services manager, said: “Facebook has done the right thing by accepting responsibility quickly. But revelations about this Read full story ›
Source: The Drum
