By John Glenday

Advertisers seeking to showcase their wares during raunchy or violent content to spice up their products may be given pause for thought by the results of a new advertising study, with researchers observing that far from enhancing the ad such content merely served as a distraction.

The study saw 53 experiments conducted with 8,500 people at Ohio State University and found that viewers liked adverts with sexual or violent themes significantly less than more neutral campaigns, with a corresponding reduction in their impact on them.

It is thought this is because the sexual or violent scenes they have just witnessed dominate their Read full story ›

Source: The Drum