By Sarah Vizard

Speaking to Marketing Week, PHE’s marketing director Sheila Mitchell said the organisation is restructuring its team and recruiting more people that can create relevant content throughout the year. It is also looking to create bespoke digital tools to help people become healthier by, for example, moderating their alcohol intake or doing more physical activity.

The move follows a pilot last year during which it launched a number of initiatives including its “Couch to 5K app”, which encouraged people to go from doing no running to being able to run 5 kilometres in nine weeks. That app generated more than 250,000 downloads Read full story ›

Source: Marketing Week