By Natalie Mortimer

Molson Coors has extended its relationship with Publicis after retaining the holding company’s Zenith Media in the UK and appointing it to handle its United States media account.

The appointment of Publicis in the US sees the creation of a bespoke media solution called Connect, powered by Publicis Media. Previously, the bulk of the account was handle by Initiative.

The appointment comes after Molson Coors launched a review last September of its UK, US and Canadian accounts as the brewer looks to work with a smaller amount of agencies.

Zenith will handle Molson Coors’ media planning and buying for its UK and Ireland Read full story ›

Source: The Drum