Publicis Groupe expands its data measuring capabilities with Run acquisition
Publicis Groupe has acquired ‘Run’, a data management and programmatic buying programme, to widen its data-driven campaign capabilities.
The acquisition, which went through for an unspecified sum, will aid Publicis in its goals to earn half of its revenue on the digital platform by 2018, a figure which currently sits at 41.6 per cent.
The Run platform will be aligned with SMG and will be made available to ZenithOptimedia, DigitasLBI and Razorfish among others agencies. It will provide meaningful cross-platform data, capturing consumer behaviour, media usage and location data.
Seth Hittman, chief executive of Run, said: We’ve seen dramatic changes in the ways Read full story ›
Source: The Drum
