By John McCarthy

The International Association of Athletics Federations‎ (IAAF) has appointed Olivier Gers, the UK-based global president of LiquidThread, a division of Publicis Media Group, as its new chief executive.

He joins after a six-month hunt for a replacement during which interim chief Jean Gracia helped oversee a restructure of the IAAF. It claims he came top of a shortlist of 200 candidates, with his 20 years in commercial marketing a large incentive for the hire.

Sebastian Coe remains the president of the body, a role he took up in September 2015, despite numerous controversies around his former ambassadorial role with Nike Read full story ›

Source: The Drum