By Jeremy Lee

Without wishing to diminish the agency’s achievement, there was a slight whiff of inevitability that Publicis London would win the £70 million Morrisons advertising account, as first revealed by The Drum.

The agency has previous history with the supermarket’s mercurial brand and communications director Mike Hoban – a peripatetic marketer, who previously hired the agency to become Confused.com’s first agency of record when he worked at the price comparison site.

That is not to say that Publicis should not be applauded for the significant win – it instantly propels the agency to the top of new business league and remember this Read full story ›

Source: The Drum