Publicis Groupe’s ad tech arm VivaKi is to evolve its centralised agency trading desk model and fuse the skills of its programmatic ad traders into all media agencies within the group.

The move will see VivaKi ad traders redistributed to the other Publicis media agencies, which include Starcom MediaVest, Walker Media and ZenithOptimedia. Details are yet to be revealed as to how many people will be redistributed globally, though it has been reported that some 120 ad buyers will be moved in the US.

A VivaKi spokesperson said the goal is to “move beyond the trading desk” approach, and Read full story ›

Source: The Drum