By Tony Connelly

Publicis Communications’ cross-media production house, Prodigious, has acquired Translate Plus in a move intended to accelerate the localisation of Prodigious’ global business.

The acquisition will allow Prodigious to more efficiently tailor its campaign and marketing assets through access to Translate Plus’ in-house translation and transcreation services.

With an increasing part of Prodigious business requiring localising content across different markets, the need arose for a translation service able to provide transcreation, a specialism that consists in translating creative copy, which unlike traditional translation, requires several different translations of the same copy with back-translations and rational. This is in turn will ensure Prodigious’ creative Read full story ›

Source: The Drum