Publicis Worldwide names Bruno Bertelli ECD of Western Europe following Heineken win
Publicis Worldwide has appointed current chief executive Bruno Bertelli to the new role of executive creative director of Western Europe.
Taking on a dual remit, Bertelli will work closely with Guy Wieynk, chief executive of Western Europe to drive the creative agency’s offering across the region.
The move follows new business from Heineken, which appointed its global accout to Publicis Worldwide from the incumbet Wieden + Kennedy in June following a pitch that Bertelli was heavily involved in.
He will be tasked with maintaining and acquring great talent, as well as ensuring there is strong connection between the firm’s multiple regions.
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Source: The Drum
